New investment to reduce the scourge of poorly targeted online ads

Publisher Discovery, a provider of services for online advertisers, has received an investment of £800k from a consortium of investors led by specialist technology investor Par Equity.

The new investment will be used to further develop the technology, for instance to hold more data (such as the country code) on the affiliates it recommends. The cash will also support partnership deals, an important part of Publisher Discovery’s expansion strategy. The company recently signed an agreement with TUNE, the industry’s most flexible SaaS platform for building, managing, and growing partner programs for Advertisers and Networks.

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