Seed Haus invests in three new startups working across: Robotics, AdTech, and MarTech

Press Release : 11 April 2018 :

Seed Haus, the Edinburgh based pre-seed investor, has recently completed a suite of investments in three new startups that will join the incubator as part of their second cohort.

Seed Haus, co-founded by Calum Forsyth, CEO, and Robin Knox, Chairman – fills a very real gap in the startup ecosystem and represents one of the only Scotland-based organisations, built on private equity, that supports startups at the pre-seed stage.

Since launching the recruitment process in late 2017, the number of applications to join the six-month Seed Haus programme peaked at over 230. Ultimately, only three successful applicants were selected for investment, following a strict recruitment process.

The startups selected to join the second cohort are:
Casta Spes Technologies – robotic all-terrain vehicle
JukeBox Labs – trivia-as-a-service platform
PingGo – media engagement platform

The startup founders are awarded pre-seed investment, office space in the Seed Haus incubator, access to infrastructure, and headspace to flourish. Mentorship is provided by the Seed Haus Partners, some of the UK’s leading entrepreneurs and investors.

The stellar roster of investors, Seed Haus Partners, includes: Alistair Forbes, James Watt of BrewDog; Gavin Dutch, Paul Walton, Judy Wilson, Rob Dobson, Paddy Burns, Chris van der Kuyl, Paul Davidson, and Sir Tom Hunter.

Additionally, the startups receive professional services and technical support from a suite of advisors including: MBM Commercial, Johnston Carmichael, Silicon Valley Bank, Amazon AWS, Google Cloud Platform, Hubspot, and many more tech partners.

Calum Forsyth, co-founder and CEO, commented: “We’re delighted to welcome these outstanding founders to the Seed Haus community. The next few months will involve a tremendous amount of work as we double down on building out products and refining user acquisition strategies but we are all very much looking forward to it”.

The inaugural Seed Haus cohort, who are all either in the midst of, or are about to begin fundraising, will work alongside cohort 2 in the incubator space and lend peer support to the incoming startups.

Seed Haus is opening up office hours to both founders and ‘pre-founders’ – people currently in employment but thinking of building a startup. Those interested in exploring ideas with the Seed Haus team can apply to join these sessions directly through the Seed Haus website.

For more information contact: Bex Inglis at